WaterAid Nigeria has officially unveiled a brand new logo which according to them best suited the good works and interventions that they have been doing over the years across the globe.
Speaking through a statement released yesterday, Oluseyi Abdulmalik, WaterAid Nigeria’s Communications and Media Manager says “Our brand refresh reflects both WaterAid’s evolution from a service delivery institution to one that is people-centric with regards to providing sustainable access to WASH services.
“We believe it presents us as more accessible, engaging, bold and vital, and hope our audiences will embrace us as influential catalysts for transformational change to achieve universal access to safe water, sanitation and hygiene.”
She added further in the statement that, rebrand is a big change, and WaterAid hopes the reasons behind it are understandable as the decision was not made lightly. As a charity that is mindful of costs, we will introduce the new logo
gradually over the coming year, using up supplies of existing material first and making the most of internal resources
Other parts of the statement reads: “WaterAid’s vision is of a world where everyone, everywhere has access to clean water, decent toilets and good hygiene by 2030.
These essential human rights ought to be a normal part of everyone’s daily lives but for many people, this isn’t the case and we believe this has to change.”
“We are therefore committed to changing normal forever. We started because no charity like us existed. We’ll end when no charity like us is needed.
We believe our brand has a key role to play in drawing attention to and making people part of our vision to deliver these services to everyone, everywhere and ensure we leave no one behind.”
We are therefore introducing a radically new visual language that embodies and brings our vision to life in a bold, compelling way. As part of this we have a new logo which moves us beyond being simply a water charity to express our three goals of clean water, decent toilets and good hygiene.
Since we began work in 1981, WaterAid has been recognised and lauded for transforming the lives of the poor and marginalised through increased and sustained access to water, sanitation and hygiene (WASH). In working with governments, partners and communities to deliver our mandate, we have continued to evolve to become more digital and connected to a wider audience to extend our influence.
Research that we carried out showed that our old logo did not represent our vision and goals as strongly as it could have. We believe our new brand evokes the clarity, values and priorities of WaterAid and that the new logo better represents our work, shows us in a more modern light, and helps us stand out from the crowd. All of which provides us with more opportunities to engage people in our mission, and to achieve our goals.
Our new logo uniquely embodies several aspects of our cause, and our organisation. It:
represents a hand holding up three fingers, an active, human gesture that means ‘w’ (and, when moved under the chin, water) in international sign language
visually conveys, through the representation of the three raised fingers, our three goals of clean water, decent toilets and good hygiene for everyone, everywhere
is composed of a letter ‘w’ in the top half, and a letter ‘a’ in the bottom half – visually
representing the name WaterAid
includes a water drop at the centre of the palm, to recognise our heritage.”