• Sun. Aug 14th, 2022

    Google faces N613.1 Billion Fine Over Anti-Competition Activities

    Search engine giant, Google, is currently being slammed with another hefty fine by the European Union (EU), this time for anti-competition activities. This new fine is to the tune of a whopping N613.1 billion (€1.49 billion).

    The new fine stemmed from the company’s activities which affected other online search advertisers. Google was found guilty of forcing third-party sites using its AdSense network to implement their own searches to adhere to exclusivity contracts. This coercion is said to have occurred between 2006 and 2016.

    Using this dominance, market competitors like Microsoft or Yahoo are being prevented from placing their search adverts on such sites.


    Also in 2009, the company implemented a kind of ‘relaxed exclusivity’ contract which allowed third-party sites to host search adverts from market competitors, although Google ads were still to be placed in the most popular parts of the page.

    This ‘relaxed-exclusivity’ also demanded that sites seek written approval from Google before making any changes to how competitors’ ads were displayed, thus granting it a great deal of power over its rivals’ products in order to ensure that its own adverts remained the most lucrative.

    During this period the industry giant was able to maintain dominance over the online advertising space as Google accounted for more than 70% of the market in the EU, and even held a staggering 90% of the market for general search in other countries.

    Such activities by the search giant is a form of market control which is illegal under European Union anti-trust rules hence, the N613.1 billion (€1.49 billion) by the European Union.

    “Google is fined €1,49bn for illegal practices in search advertising brokering to cement its dominant market position. They shouldn’t do that – it denied consumers choice, innovative products and fair prices.”Margrethe Vestager, European Commissioner for Competition.

    It is believed that he fine by the European Union will forced Google to adjust and change its AdSense contracts with third parties, giving them more leeway to display search ads from market competitors.

    This latest penalty by the EU is the search and adverrt giant’s third fine in 3 years. It had previously received a N988 billion (€2.42 billion) fine in 2017 for hindering rivals of shopping comparison websites and N1.7 trillion (€4.34 billion) last year for imposing its apps on phones running the Android Operating system.

    43 thoughts on “Google faces N613.1 Billion Fine Over Anti-Competition Activities”
    1. I really got into this article. I found it very interesting and loaded with unique points of interest. I like to read material that makes me wonder. ThanksThank you for sharing this great content.

    2. Good day I am so happy I found your blog page,
      I really found you by accident, while I was researching on Yahoo for something else, Nonetheless I
      am here now and would just like to say many thanks for a marvelous post and a
      all round entertaining blog (I also love the theme/design), I don’t have
      time to read it all at the moment but I have book-marked it and also
      included your RSS feeds, so when I have time I will
      be back to read more, Please do keep up the excellent jo.

    3. My partner and I stumbled over here by a different website and thought I may as well check things out.
      I like what I see so now i am following you. Look forward to exploring your web page yet again.

    4. I believe everything said was actually very logical.
      But, think about this, suppose you added a little content?

      I am not suggesting your content is not solid, however suppose you added a post title to maybe get a person’s
      attention? I mean Google faces N613.1 Billion Fine Over Anti-Competition Activities – DotunRoy.com is a little boring.
      You should glance at Yahoo’s front page and note how they create news titles to grab viewers to open the links.

      You might add a video or a related pic or two to grab people excited about what you’ve got to say.

      Just my opinion, it would bring your posts a little livelier.

    5. These are actually fantastic ideas in on the topic
      of blogging. You have touched some fastidious factors here.
      Any way keep up wrinting.

    6. It is perfect time to make some plans for the longer term and it’s time to be happy.

      I’ve read this put up and if I may just I
      wish to counsel you some fascinating issues or advice.

      Perhaps you could write subsequent articles relating to this
      article. I desire to learn even more things about it!

    7. I’m really enjoying the design and layout of your
      site. It’s a very easy on the eyes which makes it much
      more pleasant for me to come here and visit more often.
      Did you hire out a designer to create your theme?
      Excellent work!

    8. Thanks for one’s marvelous posting! I quite enjoyed reading it, you will be a great author.
      I will remember to bookmark your blog and definitely will come back down the road.
      I want to encourage yourself to continue your great posts,
      have a nice day!

    9. Hey there I am so grateful I found your site, I really
      found you by accident, while I was researching on Yahoo for something else, Nonetheless I am here now and
      would just like to say many thanks for a marvelous post and a
      all round enjoyable blog (I also love the theme/design), I don’t have time to
      browse it all at the moment but I have book-marked it and also included your RSS feeds,
      so when I have time I will be back to read more, Please do keep up
      the awesome work.

    10. Pretty great post. I just stumbled upon your blog and wanted to say that I’ve really loved browsing your blog posts.
      After all I will be subscribing for your rss feed and I am hoping
      you write once more soon!

    11. Hey, I think your website might be having browser compatibility issues.
      When I look at your blog in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.
      I just wanted to give you a quick heads up! Other then that, awesome blog!

    12. I am really loving the theme/design of your web site.
      Do you ever run into any web browser compatibility
      issues? A couple of my blog audience have complained about my site not operating correctly in Explorer but looks great in Opera.
      Do you have any solutions to help fix this problem?

    13. I was extremely pleased to find this great site.
      I want to to thank you for ones time for this fantastic read!!
      I definitely really liked every bit of it and i also have you book-marked to
      look at new stuff on your web site.

    14. Hi! I know this is kinda off topic but I was
      wondering which blog platform are you using for this website?
      I’m getting sick and tired of WordPress because I’ve
      had issues with hackers and I’m looking at alternatives for another
      platform. I would be fantastic if you could
      point me in the direction of a good platform.

    15. I like the helpful info you supply for your articles.
      I will bookmark your weblog and check once more right here regularly.
      I’m fairly certain I’ll be informed many new stuff proper right here!
      Best of luck for the following!

    16. With havin so much content and articles do you ever run into
      any problems of plagorism or copyright infringement? My blog
      has a lot of completely unique content I’ve either authored myself or outsourced but it
      looks like a lot of it is popping it up all over the web without my
      agreement. Do you know any methods to help protect against content from being stolen? I’d really appreciate it.

    17. An impressive share! I’ve just forwarded this onto a colleague who had
      been doing a little homework on this. And he in fact ordered
      me breakfast simply because I discovered it for him… lol.
      So let me reword this…. Thanks for the meal!! But yeah, thanx for spending the time to talk about this subject here on your site.

    18. I have to thank you for the efforts you have put in writing this site.
      I really hope to check out the same high-grade blog
      posts from you in the future as well. In fact, your creative writing abilities has encouraged me to get my own, personal site now ;
      )

    19. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

    20. I do agree with all of the ideas you have presented in your post. They’re very convincing and will certainly work. Still, the posts are too short for newbies. Could you please extend them a bit from next time? Thanks for the post.

    21. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    22. We stumbled over here coming from a different web page and thought I may as well check things out. I like what I see so i am just following you. Look forward to going over your web page repeatedly.

    23. This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your website in my social networks!

    24. Amdan sikerek bebek çıkarma araması için 853⭐ porno filmi
      listeniyor. En iyi amdan sikerek bebek çıkarma sikiş videoları
      7DAK ile, kaliteli sikiş videoları, türkçe izlenme rekoru kıran seks izle.
      7 337.931 Video. KATEGORİLER ARA CANLI CANLI.

    Leave a Reply

    Your email address will not be published.

    four × 3 =

    Social Media Auto Publish Powered By : XYZScripts.com
    error

    Enjoy this blog? Please spread the word :)