• Fri. Sep 30th, 2022


We Break the News

Rwanda Becomes First African Country To Join Alibaba’s Ambitious World Trade Platform

The government of East African country, Rwanda, has signed three agreements with Alibaba Groupestablishing an electronic world trade platform (eWTP) hub in Rwanda. The agreements ultimately aim to promote Rwanda’s economy through increased cross-border trade, capacity building and tourism.


Importantly, the eWTP means Rwanda is now the first African country to trade directly with China via the Alibaba platform.

What is eWTP?

The move is the latest effort by Alibaba founder, Jack Ma, to recreate the “Silk Road” trade route. Since 2017, Mr Ma has pursued the agenda of a new electronic trade movement that would connect many countries and businesses, allowing them to make commercial exchanges anywhere in the world.

“For human beings the first globalisation was the Silk Road. Today in the Internet age, I think we should transfer the Silk Road to an e-road,” he said in 2017. “The e-road is to connect every country. The e-road is to give inclusive opportunity for everybody,”

And the electronic world trade platform (EWTP) is the key to achieving this. The idea is “foster a more effective and efficient policy and business environment for cross border electronic trade.” According to the company, the benefit of this initiative will see faster customs clearance, logistics support and significantly reduced tariffs.

The platform is expected to make it easier for smaller businesses to reach out and compete on a global level.

Alibaba launched the first eWTP hub in China, and by 2017, it unveiled plans to launch another hub in Malaysia. The Malaysian hub will serve as a centralized warehousing, customs clearance and logistics facility. It is billed to be completed in 2019.

What Does the eWTP Mean for Rwanda?

By virtue of the new agreements, Rwanda becomes the first African country to host an eWTP hub.

“The Electronic World Trade Platform opens up new frontiers in e-commerce and tourism for Rwanda, and will also boost the capacity and competitiveness of our entrepreneurs and business people,” said Rwandan president, Paul Kagame.

And according to the Alibaba, the deal makes it easier for Rwandan SME businesses to sell their products to Chinese consumers using the Alibaba platform.

For now though, information about how this agreement would work is still scanty. And there’s no indication that the platform would spread to other African countries anytime soon.

Nevertheless this represents the latest attempt to open African commerce to the wider world. MallforAfrica has made impressive strides to promote African commerce in the US via the eBay platform. It even launched a platform allowing Africans to sell directly to Americans.

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